Company: Sanlam Maroc
Country: Morocco
Sector: Multi-Line Insurance
CEO: Yahia Chraibi
Website: https://sanlam.ma/
Careers Page: https://sanlam.ma/fr/offres-d-emploi/
LinkedIn: https://ma.linkedin.com/company/sanlam-allianz
Email: Not publicly listed
Headquarters: Casablanca, Morocco
Founded: Not publicly listed
Valuation/Revenue: $701.1m revenue / $769.5m market value (African Business Top 250, 2025)
Sanlam Maroc is one of Morocco’s largest insurance groups, offering life, non-life and general insurance products, and is majority owned by South African pan-African insurer Sanlam. The company was formed in 2022 when Saham Assurance, one of Morocco’s historic insurers, was rebranded as Sanlam Maroc following Sanlam’s acquisition of Saham’s insurance interests; it is listed on the Casablanca Stock Exchange and is currently in the process of merging with Allianz Maroc.
What Does Sanlam Maroc Do?
Sanlam Maroc underwrites and distributes a broad range of insurance products in Morocco, including life insurance and savings products, motor, health, property and casualty insurance, and specialised commercial lines, serving individual and corporate clients through a network of agents, brokers and bancassurance partnerships. As part of the Sanlam Group, one of Africa’s largest financial services groups, Sanlam Maroc benefits from access to pan-African insurance and asset management expertise, product development and reinsurance capacity.
Is Sanlam Maroc Legit?
Yes. Sanlam Maroc is a listed public company on the Casablanca Stock Exchange, regulated by Morocco’s insurance supervisor (ACAPS) and securities regulator (AMMC), with a corporate lineage tracing back through CNIA (founded 1949) and other long-established Moroccan insurers that were consolidated into Saham Assurance and later Sanlam Maroc.
What Is Happening With the Allianz Maroc Merger?
Sanlam Maroc has been in the process of absorbing Allianz Maroc, with the two entities’ Moroccan insurance operations being combined following Sanlam’s broader partnership and shareholding arrangement with Allianz across African markets. In April 2026, Yahia Chraibi (Sanlam Maroc’s DG) was also named interim Directeur Général of Allianz Maroc, reflecting management convergence ahead of full legal merger, and the combined group’s LinkedIn presence has already begun operating under a joint “Sanlam Allianz” identity in Morocco, signalling the direction of the integration.
How Big Is Sanlam Maroc?
African Business’s Top 250 Companies in Africa (2025) recorded Sanlam Maroc’s revenue at roughly $701.1 million with a market value of about $769.5 million, making it one of the larger listed insurers on the Casablanca Stock Exchange, a scale that is expected to grow further once the Allianz Maroc merger is finalised.
Who Is the CEO of Sanlam Maroc?
Yahia Chraibi has served as Directeur Général of Sanlam Maroc since being appointed on 1 July 2021, holding a diploma from ESCP Business School and having previously served as CEO of Saham Assistance before Sanlam Maroc’s formation.
Who Owns Sanlam Maroc?
As of December 2024, South Africa’s Sanlam Group held 61.73% of Sanlam Maroc’s shares, while Sanam Holding, controlled by prominent Moroccan businessman Saïd Alj, held 21.56%, with the remainder in public float on the Casablanca Stock Exchange.
How Does Sanlam Maroc Compare to Its Competitors?
In the Moroccan insurance market, Sanlam Maroc’s main competitors include Wafa Assurance (part of Attijariwafa Bank group), RMA (Royal Marocaine d’Assurance) and AtlantaSanad, with Allianz Maroc set to be absorbed into the Sanlam Maroc structure, further consolidating the competitive landscape among Morocco’s top insurers.
How Does Sanlam Maroc Fit Into Sanlam Group’s Africa Strategy?
Sanlam Maroc is part of South Africa-based Sanlam Group’s broader pan-African expansion strategy, under which Sanlam has built or acquired insurance and financial services operations across dozens of African countries in partnership with Allianz through the Sanlam Allianz Africa joint venture. Morocco represents one of Sanlam’s larger and more strategically important markets outside South Africa, given the size and relative sophistication of the Moroccan insurance sector, and the pending full integration with Allianz Maroc is expected to make the combined entity one of the two or three largest insurers in the country by premium volume.
Links
Website: https://sanlam.ma/
Careers Page: https://sanlam.ma/fr/offres-d-emploi/
LinkedIn: https://ma.linkedin.com/company/sanlam-allianz
Email: Not publicly listed
FAQ
Is Sanlam Maroc a public company?
Yes, it is listed on the Casablanca Stock Exchange.
Who owns Sanlam Maroc?
South Africa’s Sanlam Group holds a majority stake (about 61.73%), with Sanam Holding (Saïd Alj) holding roughly 21.56% and the rest publicly traded.
Is Sanlam Maroc merging with Allianz Maroc?
Yes, the two companies’ Moroccan operations are being combined, with shared interim leadership already in place as of 2026.
Who is the CEO of Sanlam Maroc?
Yahia Chraibi, Directeur Général since July 2021.
What was Sanlam Maroc previously called?
Saham Assurance, before rebranding to Sanlam Maroc in 2022 following Sanlam’s acquisition.
Where is Sanlam Maroc based?
Casablanca, Morocco.