Company: Mr Price Group
Country: South Africa
Sector: Apparel/Footwear Retail
CEO: Not publicly listed
Website: https://www.mrpricegroup.com/
Careers Page: Not publicly listed
LinkedIn: Not publicly listed
Email: Not publicly listed
Headquarters: Durban, South Africa
Founded: 1985
Valuation/Revenue: $1,986.2m revenue and $3,130.0m market value (African Business Top 250, 2025 ranking)
Mr Price Group is a major South African value-fashion retail conglomerate operating a portfolio of apparel, homeware, sportswear and financial services brands across thousands of stores in South Africa and other African markets. Founded in 1985 and headquartered in Durban, it is one of the largest listed retailers on the Johannesburg Stock Exchange.
What Does Mr Price Group Do?
The group operates across multiple distinct retail categories rather than a single brand. Its namesake Mr Price chain sells value-priced apparel and general merchandise, while Miladys focuses on women’s clothing, Sheet Street on linen and homeware, Mr Price Home on homeware more broadly, Mr Price Sport on sportswear, and Mr Price Kids on children’s clothing. The group has also expanded into financial services through Mr Price Money, mobile products through Mr Price Cellular, and acquired additional retail brands including Power Fashion and Studio 88, plus the online homeware retailer Yuppiechef in 2021. Across these brands, the group operates roughly 3,100 stores and employs more than 32,000 people, making it one of South Africa’s largest private-sector employers in the retail sector.
How Big Is Mr Price Group?
African Business magazine’s Top 250 African companies ranking for 2025 placed Mr Price Group’s revenue at approximately $1.99 billion and its market value at roughly $3.13 billion. The company ranks among the top 40 constituents of the JSE’s FTSE/JSE Top 40 Index, reflecting its status as one of the most valuable listed retail businesses on the exchange.
Is Mr Price Group Publicly Traded?
Yes. Mr Price Group is listed on the JSE Limited and is a well-established constituent of major South African equity indices, having grown from its 1985 founding by Laurie Chiappini and Stewart Cohen into one of the country’s largest retail groups.
How Old Is Mr Price Group?
The company was founded in 1985, making it over 40 years old as of 2026, and has expanded substantially through both organic store growth and acquisitions of complementary retail brands over that period.
How Does Mr Price Group Compare to Its Competitors?
Within South African value and mid-market apparel retail, Mr Price Group’s key competitors include Truworths, The Foschini Group (TFG, owner of brands like Foschini, Markham and @home), Woolworths’ clothing division, and Pepkor (owner of Pep and Ackermans), which competes most directly at the value end of the market. Mr Price has generally been recognized for a cash-focused, low-credit-exposure retail model relative to some peers that rely more heavily on store credit and installment sales, a strategic positioning that has been credited with helping it navigate periods of South African consumer credit stress.
What Is Mr Price Group’s Ownership Structure?
Mr Price Group operates as a Level 4 BBBEE (Broad-Based Black Economic Empowerment) contributor and is publicly traded on the JSE, with ownership spread across institutional and retail shareholders typical of a large, long-established South African listed company; specific current major shareholder details were not independently verified for this profile.
Where Is Mr Price Group Headquartered?
The group’s head office is located in Durban, South Africa, distinguishing it from many other major South African retailers headquartered in Johannesburg or Cape Town.
Links
Website: Not publicly listed
Careers Page: Not found
LinkedIn: Not found
Email: Not publicly listed
FAQ
What brands does Mr Price Group own?
Mr Price, Miladys, Sheet Street, Mr Price Home, Mr Price Sport, Mr Price Kids, Mr Price Money, Mr Price Cellular, Power Fashion, Studio 88 and Yuppiechef.
Is Mr Price Group publicly traded?
Yes, on the JSE Limited, and it is a constituent of the FTSE/JSE Top 40 Index.
How old is Mr Price Group?
It was founded in 1985 by Laurie Chiappini and Stewart Cohen.
How much revenue does Mr Price Group generate?
Approximately $1.99 billion, per African Business magazine’s Top 250 African companies ranking for 2025.
Where is Mr Price Group headquartered?
Durban, South Africa.
How many stores does Mr Price Group operate?
Around 3,100 stores across its various retail brands, employing more than 32,000 people.
What Is Mr Price Group’s Financial Services Business?
Beyond retail, Mr Price Money offers store credit, insurance and other financial products to the group’s retail customer base, a strategy increasingly common among large African retailers seeking to deepen customer relationships and capture additional revenue streams beyond merchandise sales. This financial services layer sits alongside the group’s core retail operations and has become a growing contributor to overall group performance in recent reporting periods, in line with an industry-wide trend of retailers building embedded financial services offerings.
How Has Mr Price Group Expanded Beyond Core Apparel?
The 2021 acquisition of Yuppiechef, a South African online homeware retailer, signaled the group’s intent to build out its e-commerce and premium homeware capabilities alongside its traditional value-fashion base. Combined with earlier moves into sportswear (Mr Price Sport), cellular products (Mr Price Cellular) and discount fashion through Power Fashion and Studio 88, the group has pursued a multi-format, multi-price-point strategy designed to capture South African consumers across a wide income spectrum, rather than relying solely on its original value-apparel positioning.