1. Early Life & Background đ§Ź
Full Name: Elizabeth Oloruntola
Stage Name: Zita
Date of Birth: April 19, 2001
Age (as of midâ2025): 24 years old
State of Origin: Ogun State, Nigeria (Yoruba ethnicity)
Star Sign: Aries
Nationality: Nigerian
Religion: Christianity
Raised in Ogun State by her parents (Mr. and Mrs. Oloruntola), Zita grew up in a Yoruba home, though she tends to keep the details of her siblings or upbringing private. Her mother, as she shared during the Big Brother Naija launch, is deeply religious and not a fan of the showâa fact made more dramatic by Zita surprising her by entering anyway.
Even as a teenager she gravitated toward beauty and style, developing a love for fashion, makeup, and visual storytelling. Creative expression found her early on and became foundational to her personal and professional identity.
2. Education & ContentâCreation Career
While born in Ogun State, Zita is based in Lagos where she enrolled at the University of Lagos (UNILAG) to pursue higher educationâstudying while also building a business as a content creator. Sheâs most notably known for her makeup tutorials, hair videos, and lifestyle content geared toward a young, energetic audience. Her aesthetic focus and bright visuals led her to collaborate with beauty and fashion brands, including Marss Beauty, Berry Perfume, and Toke Makinwa Luxury, working as a product photographer and guru of girly glam content.
Her entrepreneurial side includes Beth&Co, a Lagosâbased female readyâtoâwear brand blending fashion with lifestyle visualsâanother avenue her creative skills powerfully fuel.
3. BBNaija Season 10: Entering the House
On July 26, 2025, Zita became the first female housemate introduced into the BBNaija Season 10 house (tagged â10/10â) in a grand launch on live television . Her entrance was characterized by strong self-awareness and a clear message: this is more than reality TVâitâs a platform to inspire, entertain, and evolve. She vowed to bring âdrama, vibes and energyâ and promised diary room gossip with Biggie himself.
At 24, Zita embraced her youth with bold confidenceâselfâdescribed as a âchill babe, but unpredictable in the best way.â She embodies a â10â in energy, look and aura, promising viewers fireworks when she connects with someone.
4. Personality & Public Persona
đ„ The Rebel Spirit
Zita openly declares herself a rebel: unafraid to say whatâs on her mind, to shock family or followers alike. In her own words, âIf I donât like it, Iâll say it.â Her motherâa churchgoerâis unaware of Zitaâs BBNaija entry, a fact Zita finds amusing and freeing.
đ¶ Creative & Aesthetic
As a content creator, she has a natural eye for aestheticsâexcelling at glamorous visuals, hair and makeup tutorials, and product photography. She loves creating âgirly makeup and hair videosâ and lighting up social media with bright, feminine, visual storytelling.
đ Energetic & Magnetic
Zita radiates âgood energyââa selfâdescribed hypeâqueen who loves dancing (sometimes âmostly in a chairâ) and connecting with others. She loves to see people win and enjoys bringing highâvibe, fiery presence into any scenario.
đŹ NoâFilter Honesty
Sheâll speak up for even âthe tiniest things,â and when confronted by negativity, she doesnât hesitate to shut it down. Once during a birthday shoot, she clashed headâon with a rude attendee instead of fading awayâher immediate response became emblematic of her authenticity.
đ Hidden Talents & Quirks
Her humor surfaces in quirky asidesâlike joking sheâs convinced she can poleâdance, but just hasnât found a pole yet. She also selfâlabels a talent called âbedârotâ (playful nod to lazing or fluffing around in bed).
5. InâHouse Journey & Interim Highlights
As of early August 2025, Zitaâs BBNaija journey is still unfolding. While detailed task performance, alliances, conflicts, and elimination outcomes remain forthcoming, her early house presence already shines:
- Sheâs known to be candid and ready to gossip during diary sessions with Biggieâas promised.
- Sheâs early on setting the tone with vibrant presence, honest takes, and willingness to challenge peers and norms.
- Social media buzz has labelled her âbold,â âfearless,â and a fanâfavorite for her unpredictability and charisma.
She sits poised for alliance-making, memorable conflicts, and potential leadership in tasksâquarterway through the season.
6. PostâBBNaija Potential (Looking Ahead)
Although Season 10 will run through 2025, Zita appears ready for life beyond the house. Based on her existing portfolio, we can anticipate:
- Expansion of her brand partnershipsâbeauty, fashion, lifestyle.
- Growth of Beth&Co, her fashion venture.
- Launching more highâvisual content collaborations or photography projects.
- Possibly exploring entertainment or media rolesâgiven her comfort in front of the camera.
She has positioned herself as a digital influencer, creative entrepreneur, and potential public figure with longevity beyond the show.
7. Personal Life & Trivia
- Relationship status: âIntensely singleââsheâs choosy about partners and made it clear sheâs not in a relationship during the launch interviews.
- Health scare & YOLO mindset: A significant health event a few years ago shaped her fearless, liveâboldâstyle attitude (âliving loud, loving hardâ).
- Microâconflict bravery: One incident during a photo shoot where she confronted someone causing tension, publicly demonstrating her unwillingness to tolerate disrespect.
- Creative hobbies: Besides filming beauty content, Zita likes dancing (even in a chair), photography, painting, and creating dramatic visuals that reflect her selfâidentity and energy.
8. Why Zita Stands Out (Season â10/10â Energy)
- First female housemate entrance: Set the toneâbold and memorable from day one.
- Creative powerhouse: Balances creative talent with entrepreneurial spirit in fashion and beauty.
- Fearless authenticity: Unfiltered, unapologetic, and brave enough to shake normsâeven family expectations.
- Inspiring platform vision: She sees BBNaija as a stage to empower others to be unfiltered selves, not just entertainment
- Youthful dynamism: A Gen Z energy icon: vivid, unpredictable, and wired for storytelling.
Final Thoughts
ZitaâElizabeth Oloruntolaâis a makeup artist, photographer, model, UNILAG student, and rising digital creator who entered Big Brother Naija Season 10 as a bold spark of energy, honesty, and unapologetic creativity. A proud Yoruba woman from Ogun State, she dared to step into reality TV without her motherâs knowledge, promising to deliver drama, vibes, and authenticity.
Whether she creates iconic moments in the BBNaija house or turns this exposure into long-term creative opportunities, Zita blends extravagance with realness. Sheâs already built a brand around aesthetics and empowermentâand at 24, sheâs just getting started. Watch her for diaryâroom barbs, social media glowâups, and perhaps the next wave of Nigerian beautyâbrand collaborations.


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