Farida Sultana Auduson Ibrahim, popularly known as Sultana, is one of Big Brother Naija’s most multifaceted housemates in the landmark Season 10 (“10/10”). A plus-size model, beautician, economics graduate, cook, writer, and advocate for empowerment—all at 25 years old, she brings elegance, depth, and unfiltered fun into Biggie’s house. Here’s her complete story.
1. Introduction & Headline
At 25, hailing from Adamawa State, and armed with a BSc in Economics from Adamawa State University, Sultana arrives on the BBNaija Season 10 stage as a confident, cultured Northern belle with vision. Structured yet spontaneous, graceful yet eccentric, this plus-size model and certified beautician is not just here for fame—she’s here to represent Northern Nigerian culture, celebrate diversity, and push her personal limits. Whether she’s writing soulful prose, cooking flavorful dishes, or crafting beauty transformations, Sultana is poised to leave her mark unapologetically.
2. Early Life & Background (≈250 words)
Born 20 June 1999 in Adamawa State, Farida grew up in an interfaith home where respect for diversity was instilled early. This upbringing shaped her worldview: open-minded, inclusive, and community-centered. She highlights that “every encounter is either a blessing or a lesson,” a mindset rooted in her family and regional culture—grounded, respectful, and ambitious.
Within Adamawa, she cultivated pride in Northern heritage. Whether through language, cuisine, or faith, she embraces her identity fully—and hopes to amplify it on a broader stage. Her social media, interviews, and personal reflections echo this: she wants to showcase the elegance, strength, and individuality often overlooked in mainstream narratives.
3. Education & Pre-BBNaija Career
Sultana earned her Bachelor of Science in Economics from Adamawa State University, blending theory with practical ambition. While textbooks trained her analytical mind, her creative spirit found expression in modeling and beauty services.
She certified in hair, skincare, and beauty treatments, providing inclusive services as a plus-size model and beautician. Her passion extended into self-care coaching, making beauty accessible and empowering for all body types—especially curvier women often underrepresented in media.
Parallel to that, she nurtured her love for writing and cooking—journaling as emotional therapy and culinary expression. “Writing helps me process emotions… cooking expresses my soul,” she shared, revealing the personal anchors grounding her in stressful moments.
Her ambition extends beyond beauty services. She dreams of launching a beauty house and vocational school—a training ground for entrepreneurs in underserved Northern communities, centered on inclusivity and self-confidence.
4. Personality, Motivations & Vision
Sultana describes herself as eccentric, curious, and full of heart—traits that unify her creative, idealistic, and functional sides. She’s warm and extroverted but also reflective and emotionally aware (pcbgists.com.ng).
According to her profile, she often interrupts conversations out of excitement, but she’s actively working on becoming a better listener. She’s honest about growing areas—such as overcoming procrastination and managing time better—and scans her setbacks for lessons rather than regrets.
She names women’s empowerment, diversity, and community upliftment as passions and motivations for joining BBNaija. She wants to use the platform to challenge stereotypes—especially about plus-size women and Northern identities—and to inspire broader conversations about culture, acceptance, and self-worth
Her approach to life reflects a calming yet vibrant energy. She combines fitness (gym routines), culinary creativity, and written reflection to stay centred, grounded, and joyful.
In her words:
“I love a challenge—and I am eager to test my mental and physical strength in the house… I want to connect with people from different backgrounds, share my story, learn, impact and showcase Northern Nigeria to a wider audience.”
5. BBNaija Season 10 Entry & First Impression
Sultana entered the BBNaija Season 10 house on July 26, 2025, as part of the first group of fifteen female housemates introduced on opening night.
At 7:31 p.m. WAT, she made her entrance after Zita and Mide, claiming her space with calm confidence and a signature elevation ceremony presence. Her choice of glamorous traditional attire and headscarf hinted at both her bold identity and cultural pride. She spoke about growth, storytelling, and empowerment—immediately signaling that she was more than filler drama; she was there to evolve and spark dialogue.
In interviews, she compared Big Brother to a life experiment, not just entertainment. She expressed excitement at the prospect of seeing herself under pressure—and to learn who she really is when removed from her comfort zones.
6. Early House Experience & Highlights
In the first weeks, Sultana has stood out not through loud actions but through silent presence and reflective energy:
- Emotional grounding: She often retreats with her notebook, writing to process tension or unexpected drama, balancing her expressive exterior with internal reflection.
- Socializing authentically: She connects easily—whether chatting late-night with another housemate or offering a cooking demo for others. Her kitchen effortlessly becomes a space of shared laughter and calming.
- Challenge-ready: In tasks, she brings thoughtful input—especially in team challenges where strategic thinking and empathy matter.
- Cultural storytelling: She’s used diary sessions to highlight Northern perspectives—traditions, hospitality, language—bringing regional stories into national focus.
She continues to work on her conversational habits (less interrupting) and takes feedback constructively, showing emotional maturity in-house. Her genuine warmth softens any rough edges and invites connection rather than competition.
Fans have responded to Sultana as a “quiet powerhouse”—her charm lies in non-showy influence, soft strength, and poetic energy rather than loud showmanship.
7. Social Strategy & Fan Reception
While not loud, Sultana’s strategic influence in the house is subtle:
- Observation first—she listens more than she speaks initially.
- Builds empathy-based connections with a few close allies, rather than forming cliques.
- Shares useful moments: cooking, writing, honest reflections.
- Maintains optimistic energy to uplift tension or drama when needed.
Viewers, especially on social media using tags like #TeamSultana, have appreciated her unique energy. They describe her as “elegant but relatable,” “cool flame,” or “grace under pressure.” Many praise her representing of plus-size confidence and Northern African identity on mainstream screens.
Some fans note her habit of interrupting or feistiness in cultural misunderstandings—but they frame it less as conflict and more as opportunity for learning and growth, both inside the house and for viewers who witness it.
8. Brand & Career Potential After BBNaija
Post-show, Sultana’s prospects are expansive:
- Beauty House / Academy: With her certification and ambition, she could launch a training academy or inclusive salon in Northern Nigeria.
- Influencer & role model: Her aesthetic, voice, and mission align well with brands promoting body positivity, skincare, self-care, and inclusive fashion.
- Media opportunities: With her confident public persona and writing flair, she could host online shows or contribute to platforms focused on culture, cooking, or lifestyle.
- Public speaker / advocate: Her interest in women empowerment and community upliftment fits well with panel discussions, NGO partnerships, or mentorship programs.
Above all, her authenticity and evolving mindset position her for long-term relevance, not fleeting fame.
9. Personal Life & Trivia
- Relationship Status: Single—taking life as it comes with curiosity, not pressure.
- Zodiac Sign: Gemini (born June 20, 1999).
- Hidden Talents: Writing poetry, journaling, creating soulful prose; cooking signature Northern dishes with flair.
- Quirk: Often interrupts conversations out of excitement—but openly improving.
- Life Learning: She admits procrastination once delayed her growth—but it taught her discipline, focus, and priorities.
- Motto: “Every encounter is a blessing or a lesson.”
- Secret Skill: Transformational makeup artistry—not just beauty, but confidence booster in clients.
10. Conclusion & Future Outlook
With BBNaija Season 10 already charged with drama and big personalities, Sultana stands out quietly: an eccentric, elegant, and emotionally grounded contestant who carries Northern heritage with pride. She’s in the house for growth, storytelling, and transformation—not just sensationalism.
Whether she wins or exits mid-season, she’s building something lasting: a brand built on confidence, regional representation, and authentic self-expression. On the other side of eviction or finale, expect collaborations with beauty and hair brands, literature or lifestyle series, empowerment events, and community initiatives.
Sultana is a revelation: teaching that strength doesn’t always shout. That culture can be soft and bold at once. That beauty is inclusive—and ambition is universal. In a wild Big Brother world, she’s the gentle storm—and unforgettable.
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