Company Overview
One stop platform for small businesses to accept payments, run their businesses and access capital for growth
Company History
Traction was founded in 2020. Public founder information in the source set points to Mayowa Alli, Dolapo Adejuyigbe. Its latest captured funding/news event in the source set was in 2023, recorded as Pre-Series A.
Key Facts
| Country | Nigeria |
| Founded | 2020 |
| Founders | Mayowa Alli, Dolapo Adejuyigbe |
| Sector | Fintech |
| Operational Status | Likely active / unverified |
| Latest Round | Pre-Series A, 2023, $6M |
| Total Disclosed Funding | $11M |
| Website | https://tractionapps.co/ |
Business Model
Traction appears to operate a product-led business model in the Fintech sector. Based on public descriptions, it generates value through technology-enabled services, software, marketplace access, operations, or financial infrastructure.
Products and Services
- Digital payments
- Banking or treasury tools
- Merchant or API infrastructure
- Embedded finance
Funding and Market Position
Public deal records in the source set show 3 disclosed funding event(s), with about $11M captured in total. The most recent event is recorded as Pre-Series A, 2023, $6M.
Contact Information
The most reliable public contact channel in the source set is the official website: https://tractionapps.co/. Public phone numbers and public support emails were not consistently available at scale, so the website/contact form is the best public route.
Company Location
Operational Status
Public sources show activity in 2023, did not independently verify current operations beyond the source set. Status recorded here is a best-effort assessment as of March 21, 2026.
Why This Startup Matters
As a Nigerian startup in the Fintech space, Traction matters because it addresses local market problems with a scalable digital product or operational model.
Sources
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