Company Overview
KYC and identity authentication platform for banks, telecoms, financial services and shared economy applications
Company History
Smile Identity was founded in 2017. Public founder information in the source set points to Mark Straub, William Bares. Its latest captured funding/news event in the source set was in 2023, recorded as Series B.
Key Facts
| Country | Nigeria |
| Founded | 2017 |
| Founders | Mark Straub, William Bares |
| Sector | Fintech |
| Operational Status | Likely active / unverified |
| Latest Round | Series B, 2023, $20M |
| Total Disclosed Funding | $31M |
| Website | https://www.smileidentity.com/ |
Business Model
Smile Identity appears to operate a product-led business model in the Fintech sector. Based on public descriptions, it generates value through technology-enabled services, software, marketplace access, operations, or financial infrastructure.
Products and Services
- Digital payments
- Banking or treasury tools
- Merchant or API infrastructure
- Embedded finance
Funding and Market Position
Public deal records in the source set show 3 disclosed funding event(s), with about $31M captured in total. The most recent event is recorded as Series B, 2023, $20M.
Contact Information
The most reliable public contact channel in the source set is the official website: https://www.smileidentity.com/. Public phone numbers and public support emails were not consistently available at scale, so the website/contact form is the best public route.
Company Location
Operational Status
Public sources show activity in 2023, did not independently verify current operations beyond the source set. Status recorded here is a best-effort assessment as of March 21, 2026.
Why This Startup Matters
As a Nigerian startup in the Fintech space, Smile Identity matters because it addresses local market problems with a scalable digital product or operational model.
Sources
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