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Pastel Startup Profile

Company Overview

Digital bookkeeping and digital platform for merchants

Company History

Pastel was founded in 2021. Public founder information in the source set points to Abuzar Royesh, Olamide Oladeji, Izunna Okonkwo. Its latest captured funding/news event in the source set was in 2025, recorded as Grant.

Key Facts

Country Nigeria
Founded 2021
Founders Abuzar Royesh, Olamide Oladeji, Izunna Okonkwo
Sector Finance
Operational Status Appears active
Latest Round Grant, 2025, $0.35M
Total Disclosed Funding $5.85M
Website https://pastel.africa/

Business Model

Pastel appears to operate a product-led business model in the Finance sector. Based on public descriptions, it generates value through technology-enabled services, software, marketplace access, operations, or financial infrastructure.

Products and Services

  • Credit and lending tools
  • Financial data services
  • Business payments
  • Risk or KYC workflows

Funding and Market Position

Public deal records in the source set show 2 disclosed funding event(s), with about $5.85M captured in total. The most recent event is recorded as Grant, 2025, $0.35M.

Contact Information

The most reliable public contact channel in the source set is the official website: https://pastel.africa/. Public phone numbers and public support emails were not consistently available at scale, so the website/contact form is the best public route.

Company Location

Operational Status

Latest public funding/news source in 2025 suggests the startup was operating at that time. Status recorded here is a best-effort assessment as of March 21, 2026.

Why This Startup Matters

As a Nigerian startup in the Finance space, Pastel matters because it addresses local market problems with a scalable digital product or operational model.

Sources

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