Company Overview
Middleman is a startup designed to simplify cross-border trade and local e-commerce for Nigerian vendors. It provides a suite of tools that help businesses pay Chinese suppliers in RMB, book local deliveries, and build trust with customers through escrow servicesâall from a single mobile app.
Company History
Middleman was founded in 2023. Public founder information in the source set points to Adeola Owosho, Omolara Sanni. Its latest captured funding/news event in the source set was in 2025, recorded as Grant.
Key Facts
| Country | Nigeria |
| Founded | 2023 |
| Founders | Adeola Owosho, Omolara Sanni |
| Sector | Finance |
| Operational Status | Appears active |
| Latest Round | Grant, 2025, $0.35M |
| Total Disclosed Funding | $0.35M |
| Website | https://www.midddleman.co/ |
Business Model
Middleman appears to operate a product-led business model in the Finance sector. Based on public descriptions, it generates value through technology-enabled services, software, marketplace access, operations, or financial infrastructure.
Products and Services
- Credit and lending tools
- Financial data services
- Business payments
- Risk or KYC workflows
Funding and Market Position
Public deal records in the source set show 1 disclosed funding event(s), with about $0.35M captured in total. The most recent event is recorded as Grant, 2025, $0.35M.
Contact Information
The most reliable public contact channel in the source set is the official website: https://www.midddleman.co/. Public phone numbers and public support emails were not consistently available at scale, so the website/contact form is the best public route.
Company Location
Operational Status
Latest public funding/news source in 2025 suggests the startup was operating at that time. Status recorded here is a best-effort assessment as of March 21, 2026.
Why This Startup Matters
As a Nigerian startup in the Finance space, Middleman matters because it addresses local market problems with a scalable digital product or operational model.
Sources
Related Startups
- Moniepoint
- Lemfi
- Migo