Company Overview
eCommerce startup digitizing word-of-mouth marketing
Company History
Chooya was founded in 2019. Public founder information in the source set points to Igwe Uguru, Peter Akwa. Its latest captured funding/news event in the source set was in 2021, recorded as Grant.
Key Facts
| Country | Nigeria |
| Founded | 2019 |
| Founders | Igwe Uguru, Peter Akwa |
| Sector | Services |
| Operational Status | Status unverified |
| Latest Round | Grant, 2021, $0.5M |
| Total Disclosed Funding | $0.5M |
| Website | https://chooyagroup.com/addds |
Business Model
Chooya appears to operate a product-led business model in the Services sector. Based on public descriptions, it generates value through technology-enabled services, software, marketplace access, operations, or financial infrastructure.
Products and Services
- Digital products
- Customer-facing tools
- Operational services
- Platform features
Funding and Market Position
Public deal records in the source set show 1 disclosed funding event(s), with about $0.5M captured in total. The most recent event is recorded as Grant, 2021, $0.5M.
Contact Information
The most reliable public contact channel in the source set is the official website: https://chooyagroup.com/addds. Public phone numbers and public support emails were not consistently available at scale, so the website/contact form is the best public route.
Company Location
Operational Status
Older public sources were available, did not independently confirm whether the startup is still operating. Status recorded here is a best-effort assessment as of March 21, 2026.
Why This Startup Matters
As a Nigerian startup in the Services space, Chooya matters because it addresses local market problems with a scalable digital product or operational model.
Sources
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