BBNaija Season 10 (2025): A Record-Breaking ₦150 Million Grand Prize
MultiChoice Nigeria has officially announced that the winner of Big Brother Naija Season 10, themed “10/10”, will walk away with a staggering ₦150 million—the largest prize in the history of the series since its debut. This elite award marks a significant leap from previous seasons, and includes cash along with other possible sponsor gifts and brand endorsements.
Season 10 premiered across two spectacular launch nights—July 26 and July 27, 2025—with host Ebuka Obi‑Uchendu returning to guide viewers through 10 weeks of live reality drama, culminating in a finale set for October 5, 2025.
At the official media briefing, show executives revealed that BBNaija has featured 197 housemates across nine seasons, with a cumulative prize pool of ₦637 million awarded to winners so far.
📈 BBNaija Prize Money: Seasons 1 to 9 at a Glance
Season 1 (2006)
- Winner: Katung Aduwak
- Grand prize: A $100,000, based on available historical records—exact breakdown of gifts/prizes not fully documented
Season 2 (2017)
- Winner: Michael “Efe” Ejeba
- Prize: ₦25 million (approx), part of the revived format after an 11-year hiatus
Season 3 (2018)
- Winner: Miracle Igbokwe
- Prize: ₦45 million, plus a Hyundai SUV and an exotic trip for two — marking a boost in prize value and additions.
Season 4 (2019) – Pepper Dem
- Winner: Mercy Eke
- Prize: ₦60 million in cash and prizes – notable as the first female winner and a substantial step up in grand prize value.
Season 5 (2020) – Lockdown
- Winner: Laycon (Olamilekan Agbeleshe)
- Prize: ₦85 million worth of prizes, including cash and possibly sponsor goods—a milestone amount reflecting growing sponsorships.
Season 6 (2021) – Shine Ya Eye
- Winner: WhiteMoney (Hazel Oyeye Onou)
- Prize: ₦90 million, composed of:
- ₦30 million in cash
- Luxury SUV from Innoson Motors
- A two-bedroom apartment from RevolutionPlus Property
- Bitcoin and travel packages—all part of the biggest deal at that time
Season 7 (2022) – Level Up
- Winner: Phyna (Ijeoma Josephina Otabor)
- Prize: ₦100 million, comprising cash and sponsor-backed items; this was the first time the prize crossed the ₦100m mark
Season 8 (2023) – All Stars
- Winner: Ilebaye Odiniya
- Prize: ₦120 million, the highest grand prize awarded at that point in the show’s history, solidifying its trajectory upward.
Season 9 (2024) – No Loose Guard
- Winner: Kellyrae (Kingsley Sule)
- Prize: ₦100 million in combination of cash and gifts (₦65 million cash + SUV + other sponsored items); notable for Kellyrae becoming the first married winner.
📊 Summary Table: Grand Prize Progression (Seasons 1–10)
| Season | Year | Winner | Grand Prize (₦) |
|---|---|---|---|
| 1 | 2006 | Katung Aduwak | ~100,000 |
| 2 | 2017 | Efe | ~25 million |
| 3 | 2018 | Miracle | ~45 million |
| 4 | 2019 | Mercy Eke | 60 million |
| 5 | 2020 | Laycon | 85 million |
| 6 | 2021 | WhiteMoney | 90 million |
| 7 | 2022 | Phyna | 100 million |
| 8 | 2023 | Ilebaye | 120 million |
| 9 | 2024 | Kellyrae | 100 million |
| 10 | 2025 | TBD | 150 million |
🏆 The Bigger Picture: Growth of BBNaija’s Prize Pool
- The total prize money awarded by the end of Season 9 was nearly ₦637 million, highlighting the show’s immense growth over less than a decade.
- This upward trend reflects stronger sponsorship deals, expanded viewer engagement, and the show’s increasing stature as a media powerhouse.
- Season 10’s ₦150 million prize significantly outstrips previous awards—its 50% jump over the 2023 prize showcases the show’s upward trajectory.
✅ Final Takeaway
- The 2025 BBNaija Season 10 winner will receive ₦150 million, the highest amount in the show’s history.
- Prize progression over the seasons illustrates consistent growth—from ~₦100,000 in 2006 to ₦120 million in 2023, peaking this year.
- From Season 6 onward, winners began receiving additional prizes like vehicles, real estate, luxury travel, and bitcoin—elevating the overall value of the package.
- With the show’s legacy now at ₦637 million awarded, Season 10 isn’t just another year—it’s a celebratory milestone built around legacy, drama, and unforgettable moments.
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