Company: Douja Promotion Groupe Addoha
Country: Morocco
Sector: Real Estate Development
CEO: Anas Sefrioui
Website: Not publicly listed
Careers Page: Not publicly listed
LinkedIn: https://fr.linkedin.com/company/douja-promotion-groupe-addoha
Email: Not publicly listed
Headquarters: Casablanca, Morocco
Founded: 1988
Valuation/Revenue: $855.4m market value (African Business Top 250, 2025)
Douja Promotion Groupe Addoha, widely known simply as Addoha, is one of Morocco’s largest real estate developers, historically best known as the country’s leading builder of affordable and social housing. Founded and still led by billionaire businessman Anas Sefrioui, the company is listed on the Casablanca Stock Exchange and has weathered a difficult period for Moroccan real estate before a reported strategic turnaround heading into 2026.
What Does Douja Promotion Groupe Addoha Do?
Addoha develops residential real estate across Morocco, with a historical focus on the low-cost “logement social” (social housing) segment created under Moroccan government incentive programmes aimed at reducing housing shortages for lower-income buyers, alongside mid-market and some higher-end residential and mixed-use projects. The company’s business model has depended heavily on large-scale urban development projects, often on the outskirts of major Moroccan cities, and on government housing policy incentives.
Is Douja Promotion Groupe Addoha Legit?
Yes. Addoha is a long-established, publicly listed real estate developer that has built hundreds of thousands of housing units across Morocco since 1988 and remains listed on the Casablanca Stock Exchange, filing regular disclosures with Morocco’s securities regulator, the AMMC. It is not a shell company, though, like many real estate developers, it has faced periods of significant financial strain tied to Morocco’s property cycle.
Who Owns Douja Promotion Groupe Addoha?
Anas Sefrioui, who founded the company in 1988, remains its controlling shareholder and President-Director General (PDG), with the remainder of shares held by a mix of historical shareholders and Moroccan institutional investors, and a public float trading on the Casablanca Stock Exchange. Sefrioui’s personal fortune has been closely tied to Addoha’s share price performance, and he has featured on regional wealth rankings including Forbes Middle East’s list of the world’s richest Arabs.
Who Is the CEO of Douja Promotion Groupe Addoha?
Anas Sefrioui has served as President-Director General of Addoha since founding the company, making him both its controlling owner and chief executive, a governance structure common among Morocco’s family-founded conglomerates.
How Big Is Douja Promotion Groupe Addoha?
According to African Business magazine’s Top 250 companies in Africa list for 2025, Douja Promotion Groupe Addoha carried a market value of roughly $855 million. The company’s valuation has fluctuated significantly in recent years amid a prolonged downturn in Moroccan real estate and reported financial strain, including coverage in October 2025 estimating that Sefrioui personally lost around $199 million in Addoha-linked wealth, before subsequent reports in late 2025 and into 2026 described a more optimistic outlook, with Sefrioui pursuing a strategy centred on developing new “urban poles” to consolidate the company’s recovery.
What Has Douja Promotion Groupe Addoha Been in the News For Recently?
Addoha has been a recurring subject of Moroccan business media coverage regarding its financial recovery narrative, with outlets describing Sefrioui’s “discreet comeback” after a period of reduced visibility and financial pressure on the group. Reporting into late 2025 and 2026 has focused on Addoha’s pivot toward large-scale urban pole developments as the centrepiece of its strategy to consolidate a turnaround, alongside continued monitoring of its debt levels and capital structure by Moroccan financial press, given the company’s history of raising capital through rights issues to manage leverage built up during its rapid 2000s-era expansion.
Is Douja Promotion Groupe Addoha Publicly Traded?
Yes. Addoha trades on the Casablanca Stock Exchange under the ticker ADH and remains one of the exchange’s most closely watched real estate stocks, given its history as Morocco’s dominant social housing developer and its more recent financial volatility.
Links
Website: Not publicly listed
Careers Page: Not found
LinkedIn: https://fr.linkedin.com/company/douja-promotion-groupe-addoha
Email: Not publicly listed
FAQ
Is Douja Promotion Groupe Addoha legit? Yes, it is a Casablanca Stock Exchange-listed developer operating since 1988, though it has experienced significant financial strain in recent years.
Who owns Douja Promotion Groupe Addoha? Founder Anas Sefrioui remains the controlling shareholder and PDG, with the rest publicly traded.
Who is the CEO of Douja Promotion Groupe Addoha? Anas Sefrioui.
How big is Douja Promotion Groupe Addoha? Roughly $855 million in market value per African Business’s 2025 Top 250 ranking, though its valuation has swung significantly amid a reported 2025 downturn and subsequent turnaround narrative.
When was Addoha founded? 1988, by Anas Sefrioui.
Where is Addoha headquartered? Casablanca, Morocco.