Company: PSG Financial Services
Country: South Africa
Sector: Investment Banks/Brokers
CEO: Francois Gouws
Website: https://www.psg.co.za/
Careers Page: https://www.psg.co.za/careers
LinkedIn: https://za.linkedin.com/company/psg-financialservices
Email: Not publicly listed
Headquarters: Stellenbosch, South Africa
Founded: 2004 (as PSG Konsult; predecessor PSG Group founded 1995)
Valuation/Revenue: $273.0m revenue; $1,034.1m market value (African Business Top 250, 2025)
PSG Financial Services Limited (formerly PSG Konsult) is a South African diversified financial services group providing wealth management, asset management, insurance (via PSG Insure) and securities/stockbroking services through a national network of financial advisers. It is listed on the JSE and is distinct from the separately structured, unlisted PSG Group led by Piet Mouton, though both trace their roots to the same PSG stable founded by Jannie Mouton.
What Does PSG Financial Services Do?
PSG Financial Services operates through several client-facing divisions: PSG Wealth (financial planning and investment advice for individuals), PSG Asset Management (unit trusts and institutional investment management), PSG Insure (short-term/commercial insurance broking) and PSG Securities (stockbroking). The group serves retail, high-net-worth and institutional clients through a network of independent financial advisers across South Africa, positioning itself as a full-service wealth and investment house rather than a single-product provider, with divisional CEOs (including Etienne de Waal at PSG Wealth, Cedric Masondo at PSG Insure, and Lyle Sankar at PSG Asset Management) running each business line under the group umbrella.
Is PSG Financial Services Legit?
Yes. It is a long-listed, JSE-regulated financial services group with a multi-decade operating history, subject to South African Financial Sector Conduct Authority and Prudential Authority oversight given its wealth management, insurance and securities activities, and it publishes detailed audited annual integrated reports, including a 2025 Integrated Report setting out its full financial and governance disclosures.
How Big Is PSG Financial Services?
African Business magazine’s Top 250 (2025) recorded PSG Financial Services’ revenue at $273.0 million and market value at $1.03 billion, ranking it 178th among Africa’s largest companies — a market value considerably larger than its revenue figure, reflecting the market’s valuation of its asset-light, fee-based wealth management and advisory business model, which generates recurring revenue from assets under management and advice rather than capital-intensive operations.
Who Is the CEO of PSG Financial Services?
Francois Gouws has served as Chief Executive Officer since March 2013, bringing prior experience from global investment bank UBS, where he held senior equities leadership roles including global co-head of equities. Lizè Lambrechts serves as Independent Non-Executive Chairperson, having previously led Sanlam Personal Finance and Santam, bringing deep South African financial services governance experience to the board.
Who Owns PSG Financial Services?
PSG Financial Services was unbundled from the broader PSG Group in 2022 as part of a restructuring that separated the listed wealth-management business (now PSG Financial Services) from the Mouton family’s PSG Group holding vehicle, which retains stakes in other businesses such as Capitec. Piet Mouton, son of PSG founder Jannie Mouton, leads PSG Group but is not CEO of PSG Financial Services itself, though the Mouton family and related PSG entities remain significant shareholders in both companies.
Is PSG Financial Services Publicly Traded?
Yes, PSG Financial Services trades on the JSE and has secondary listings including on the Mauritius stock exchange and Frankfurt exchange, according to Simply Wall St data, giving it a broader international investor base than a purely domestic JSE listing would provide.
How Old Is PSG Financial Services and How Did It Get Its Name?
The PSG Konsult brand (now PSG Financial Services) was established in 2004 as the wealth management and financial advisory arm of the broader PSG stable founded in 1995 by Jannie Mouton, a well-known figure in South African finance credited with building several successful listed companies from the Stellenbosch-based PSG group. The 2022 unbundling that created today’s separately listed PSG Financial Services was designed to give the wealth, insurance and asset management businesses a cleaner standalone equity story, distinct from PSG Group’s broader and more concentrated equity stakes in businesses like Capitec.
How Does PSG Financial Services Compare to Its Competitors?
Its main South African competitors in wealth management and financial advice include Sanlam, Old Mutual Wealth, Momentum, and independent advisory networks; in asset management it competes with Coronation, Allan Gray and Ninety One. PSG differentiates itself through its adviser-led distribution model and integrated wealth-insurance-securities offering, which allows cross-selling across its various business lines.
What Has PSG Financial Services Been in the News For Recently?
Recent news has covered board leadership changes, including the appointment of a new chairperson, and the company’s ongoing rebrand messaging around “leading the change” for its financial adviser network, alongside routine coverage of its financial results and adviser recognition events publicised in South African business press.
Links
Website: https://www.psg.co.za/
Careers Page: https://www.psg.co.za/careers
LinkedIn: https://za.linkedin.com/company/psg-financialservices
Email: Not publicly listed
FAQ
Is PSG Financial Services the same as PSG Group? No, they were separated in a 2022 unbundling; PSG Financial Services is the listed wealth/insurance business, while PSG Group is a separate, unlisted investment holding company led by Piet Mouton.
Who is the CEO of PSG Financial Services? Francois Gouws.
Is PSG Financial Services publicly traded? Yes, on the JSE, with secondary listings in Mauritius and Frankfurt.
What services does PSG Financial Services offer? Wealth management, asset management, insurance and stockbroking.
How big is PSG Financial Services? Roughly $1 billion market value per African Business Top 250 (2025).
Was PSG Financial Services previously called PSG Konsult? Yes, it was renamed from PSG Konsult to PSG Financial Services.