Company: Etisalat Maroc
Country: Morocco
Sector: Telecommunications
CEO: Not publicly listed
Website: https://www.iam.ma/
Careers Page: Not publicly listed
LinkedIn: Not publicly listed
Email: Not publicly listed
Headquarters: Avenue Annakhil, Hay Riad, Rabat, Morocco
Founded: 1998 (as Itissalat Al-Maghrib / Maroc Telecom, spun off from Morocco’s state postal and telecom administration)
Valuation/Revenue: $2,024m revenue (African Business Top 250, 2025 ranking, listed under the name “Etisalat Maroc”)
This entry, sourced from African Business magazine’s Top 250 African companies ranking under the name “Etisalat Maroc,” most likely refers to Maroc Telecom (formally Itissalat Al-Maghrib, branded “IAM”), Morocco’s dominant telecommunications operator, in which the UAE’s Etisalat Group (branded “e&”) holds a controlling 53% stake. No separate, distinct Moroccan operating company officially trading as “Etisalat Maroc” was identifiable in public research; the name appears to describe Maroc Telecom’s relationship to its Emirati parent rather than a standalone subsidiary brand.
What Does This Company Do?
Maroc Telecom provides fixed-line, mobile, internet and enterprise telecommunications services across Morocco, and through subsidiaries operates in several West and Central African markets, including Mauritania, Mali, Gabon and Burkina Faso, among others. It is Morocco’s incumbent telecom operator, having grown from the country’s former state postal and telecommunications administration into a regional operator with a substantial pan-African subsidiary footprint.
Who Owns Maroc Telecom / “Etisalat Maroc”?
Etisalat Group (e&), the UAE-based telecommunications company, holds a controlling 53% stake in Maroc Telecom, following its earlier acquisition of Vivendi’s stake in the company. The Moroccan government retains a significant minority holding, reported at around 22%, with the remaining shares held by public investors through Maroc Telecom’s dual listing on the Casablanca Stock Exchange and Euronext Paris. This structure — a Gulf-headquartered majority owner alongside continued state involvement — likely explains why some data sources, including the source ranking behind this profile, describe the business using the “Etisalat” name rather than “Maroc Telecom” or “IAM.”
How Big Is This Company?
African Business magazine’s Top 250 African companies ranking for 2025 placed this entry’s revenue at approximately $2.02 billion. Given the naming ambiguity described above, readers should treat this figure as most likely representing Maroc Telecom’s Moroccan or group-level operations as captured by the magazine’s data-sourcing methodology, rather than a separate “Etisalat Maroc” entity with independently reported financials.
Is This Company Publicly Traded?
Yes — Maroc Telecom is listed on both the Casablanca Stock Exchange in Morocco and Euronext Paris in France, giving it a dual-listing structure common among major Moroccan companies with international investor bases.
Where Is It Headquartered?
Maroc Telecom’s headquarters are located on Avenue Annakhil in the Hay Riad district of Rabat, Morocco’s capital.
How Does It Compare to Its Competitors?
In Morocco’s telecom market, the main competitors to Maroc Telecom are Orange Maroc (Meditel) and Inwi (operated by Wana Corporate), together forming Morocco’s three-operator mobile and fixed-line market. Maroc Telecom is generally regarded as the incumbent market leader by subscriber base and fixed-line/broadband infrastructure, given its roots as the former state monopoly operator, though it faces sustained competitive pressure on pricing and market share from its two rivals.
A Note on Data Accuracy for This Entry
Because independent verification of a distinct “Etisalat Maroc” corporate entity was not possible through public research, and because the CEO and some corporate details could not be confidently confirmed for this specific naming variant, this profile is flagged for readers to treat the identity match to Maroc Telecom as a reasonable inference rather than a fully confirmed fact.
Links
Website: https://www.iam.ma/
Careers Page: Not found
LinkedIn: Not found
Email: Not publicly listed
FAQ
Is “Etisalat Maroc” a real, distinct company?
No standalone Moroccan operating company officially branded “Etisalat Maroc” could be confirmed; this entry most likely refers to Maroc Telecom, in which Etisalat/e& holds a 53% controlling stake.
Who owns Maroc Telecom?
Etisalat Group (e&) holds 53%, the Moroccan government holds around 22%, and the remainder trades publicly on the Casablanca and Paris stock exchanges.
What does Maroc Telecom do?
It provides fixed-line, mobile, internet and enterprise telecom services in Morocco and several West/Central African countries.
Is Maroc Telecom publicly traded?
Yes, on the Casablanca Stock Exchange and Euronext Paris.
Who are Maroc Telecom’s competitors?
Orange Maroc (Meditel) and Inwi (Wana Corporate).
Where is Maroc Telecom headquartered?
Rabat, Morocco.

