Company: Tiger Brands
Country: South Africa
Sector: Food: Major Diversified
CEO: Tjaart Kruger (CEO, appointed November 2023)
Website: https://www.tigerbrands.com/
Careers Page: Not publicly listed
LinkedIn: Not publicly listed
Email: Not publicly listed
Headquarters: Bryanston, Johannesburg, South Africa
Founded: 1921 (as Tiger Oats Limited, by Jacob Frankel and Joffe Marks)
Valuation/Revenue: $2,079.3m revenue and $2,724.5m market value (African Business Top 250, 2025 ranking)
Tiger Brands is South Africa’s largest food company by revenue, manufacturing and marketing a broad portfolio of packaged food, beverage, home and personal care products sold across South Africa and exported to other African markets. It has been listed on the Johannesburg Stock Exchange since 1944, one of the longest continuous listings on the exchange.
What Does Tiger Brands Do?
Tiger Brands produces branded consumer packaged goods across several categories: culinary products (All Gold tomato products, KOO canned goods, Mrs H.S. Ball’s Chutney, Crosse & Blackwell), bakery goods (Albany bread, Tinkies snack cakes), grain-based staples (Jungle Oats, Tastic rice, Fatti’s & Moni’s pasta), beverages (Energade sports drinks, Oros squash) and home/personal care items (Doom insecticides, Jeyes cleaning products, Ingram’s Camphor Cream). This breadth across pantry staples and household products makes Tiger Brands a fixture of South African retail shelves and gives it export reach into other African markets.
How Big Is Tiger Brands?
African Business magazine’s Top 250 African companies ranking for 2025 placed Tiger Brands’ revenue at approximately $2.08 billion and its market value at roughly $2.72 billion, reflecting its status as one of the largest listed food producers on the African continent and a bellwether stock for South African consumer spending trends.
Who Is the CEO of Tiger Brands?
Tjaart Kruger was appointed CEO of Tiger Brands in November 2023, taking the helm of the company’s turnaround and growth strategy after a period in which the group had worked to streamline its portfolio and refocus on core, higher-margin categories.
Is Tiger Brands Publicly Traded?
Yes. Tiger Brands has traded on the Johannesburg Stock Exchange under the ticker TBS since 1944, making it one of the JSE’s most established listed consumer goods names and a constituent of major South African equity indices.
How Old Is Tiger Brands?
The company traces its roots to 1921, when it was founded as Tiger Oats Limited by Jacob Frankel and Joffe Marks, making it over a century old as of 2026. It has since grown through decades of acquisitions and brand-building into South Africa’s largest diversified food company.
How Does Tiger Brands Compare to Its Competitors?
Within South African packaged food, Tiger Brands’ main rivals include RCL Foods, Pioneer Foods (now part of PepsiCo since its 2020 acquisition), and Premier Group, alongside multinational players such as Nestle and Unilever operating locally. Tiger Brands has historically competed on the strength of heritage, mass-market brands with high household penetration, though it has faced margin pressure in recent years from rising input costs, load-shedding-related operating disruptions, and past reputational challenges tied to a 2017-2018 listeriosis outbreak linked to its processed meat products, which significantly affected its Enterprise Foods business and remains a notable episode in the company’s history.
What Has Tiger Brands Been in the News For Recently?
Recent coverage has centered on the leadership transition to CEO Tjaart Kruger and the company’s ongoing efforts to simplify its portfolio, improve margins, and navigate a difficult South African consumer environment marked by high interest rates and constrained household spending. The company has also continued to face scrutiny tied to the long-running legal and reputational aftermath of the 2017-2018 listeriosis outbreak, one of the most significant public health and corporate liability episodes in recent South African food industry history.
Where Is Tiger Brands Headquartered?
Tiger Brands’ head office is based in Bryanston, a suburb of Johannesburg, South Africa.
Links
Website: https://www.tigerbrands.com/
Careers Page: Not found
LinkedIn: Not found
Email: Not publicly listed
FAQ
Who is the CEO of Tiger Brands?
Tjaart Kruger, appointed in November 2023.
Is Tiger Brands publicly traded?
Yes, on the Johannesburg Stock Exchange (ticker TBS) since 1944.
What brands does Tiger Brands own?
All Gold, KOO, Mrs H.S. Ball’s, Albany, Jungle Oats, Tastic, Energade, Oros, Doom and Jeyes, among others.
How old is Tiger Brands?
It was founded in 1921 as Tiger Oats Limited.
How much revenue does Tiger Brands generate?
Approximately $2.08 billion, per African Business magazine’s Top 250 African companies ranking for 2025.
Was Tiger Brands involved in a listeriosis outbreak?
Yes — its Enterprise Foods processed meat business was linked to a major 2017-2018 South African listeriosis outbreak, a significant episode in the company’s recent history.