Company Overview
B2B marketplace platform that connects unique African handmade brands to global retailers and buyers.
Company History
Craftmerce was founded in 2021. Public founder information in the source set points to Cynthia Omokhekpen Asije, Sarah Odiavbara. Its latest captured funding/news event in the source set was in 2024, recorded as Venture Round.
Key Facts
| Country | Nigeria |
| Founded | 2021 |
| Founders | Cynthia Omokhekpen Asije, Sarah Odiavbara |
| Sector | Retail |
| Operational Status | Appears active |
| Latest Round | Venture Round, 2024, $0.1M |
| Total Disclosed Funding | $0.23M |
| Website | https://craftmerce.com/ |
Business Model
Craftmerce appears to operate a product-led business model in the Retail sector. Based on public descriptions, it generates value through technology-enabled services, software, marketplace access, operations, or financial infrastructure.
Products and Services
- Marketplace commerce
- Merchant enablement
- Inventory or procurement tools
- Consumer retail experiences
Funding and Market Position
Public deal records in the source set show 2 disclosed funding event(s), with about $0.23M captured in total. The most recent event is recorded as Venture Round, 2024, $0.1M.
Contact Information
The most reliable public contact channel in the source set is the official website: https://craftmerce.com/. Public phone numbers and public support emails were not consistently available at scale, so the website/contact form is the best public route.
Company Location
Operational Status
Latest public funding/news source in 2024 suggests the startup was operating at that time. Status recorded here is a best-effort assessment as of March 21, 2026.
Why This Startup Matters
As a Nigerian startup in the Retail space, Craftmerce matters because it addresses local market problems with a scalable digital product or operational model.
Sources
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